You might have noticed that I haven’t blogged as much lately – I’ve gone from churning out 3 posts a week at the start of the year to just about managing to publish one post a week lately.
That’s not because I’ve been really busy with exciting stuff, unfortunately, nor is it because I’ve been slacking. I’ve been spending my ‘blogging time’ by doing some blog maintenance, general tidying up, and lots of other things that bloggers have to do.
I realised that not many people, other than my fellow bloggers, probably realise how much work goes into running a blog. It’s not as easy as spending half an hour writing a post and clicking publish. I definitely didn’t appreciate how much work was involved before I started my own blog.
So if you’re thinking of starting a blog, or just wondering what on earth a blogger actually does, here are 10 things bloggers do besides writing blog posts…
Sometimes I actually spend more time on the photos for a blog post than I do actually writing the post! If you’re doing a review you have to set up the product, take the photos and then editing them in Photoshop or PicMonkey before adding to your post. This is precisely why most bloggers will charge for their time when promoting a product for a company.
If it’s not a review then you often won’t have suitable photos you can take without a lot of effort, so I often spend ages trawling free stock photography websites for suitable images I can use.
I get anywhere between 5 – 10 emails per day from brands, businesses and other bloggers who want to either work with me or ask questions about my blog. Sadly not all of them lead to paid work, but you do have to spend time answering and building relationships with people you may be able to work with in the future. I also spend time emailing companies I’d like to work with to see if they’d like to collaborate with my blog and hunting down paid opportunities.
Depending on the kind of post you’re writing you also often need to do your research. Whether it’s reading up on the subject online or talking to fellow bloggers for their views and personal stories.
Working on SEO
It’s not as simple as writing a post and hoping people will find it on Google. If only! You have to write your post for Search Engine Optimisation (SEO) by using the right keywords and phrases. Basically, bloggers are also SEO experts!
Promoting Your Blog on Social Media
I actually spend more time promoting my blog on social media than I do blogging. You could write the best blog posts in the world but no one will read them if they don’t know they exist. Scheduling your blog posts to Facebook, Twitter and Pinterest is really important and involves a lot of work, from creating images, writing the posts and scheduling them for the best times for your blog audience. Then there’s the Facebook Groups and Pinterest Tribes on Tailwind too…
If you want your blog to look good and your social media posts to be eye-catching then you need to create graphics that look amazing. For each blog post, I spend hours on Canva creating imagery for Facebook and Twitter and designing pins for Pinterest. Then there’s also the branding of your blog of course, with logos, headers and banners.
Engaging with other bloggers
This goes hand in hand with the social media point above, but if you want fellow bloggers to read your blog then you need to engage with them. Reading their posts, joining link ups, liking their social media posts, chatting to them on Twitter. After all, it’s not what you know but who you know as they say.
This is what I’ve been doing a lot of lately. When you start blogging you don’t know all the tips and tricks, this all comes with experience. Unfortunately, that means that at some point you need to go through all your old posts and update them. I’ve been blogging for 2.5 years so have a lot of posts to work through. At the moment I’m going through all of my posts and checking the SEO, spelling & grammar, internal links, affiliate links, Pinterest pins, tags etc. It’s very time consuming but hopefully worth it in the end.
After you’ve written posts, promoted them and hopefully have people visiting your blog then you want to know what they’re reading and where they’re coming from. Google Analytics is a blogger’s best friend and you can get lost for hours analysing all the different stats in there.
Learning more about blogging
If you take blogging seriously then you always want to know more. Whether that’s taking an online course, watching webinars or just reading up on blogging and social media. I try and set aside a couple of hours a week to spend time on the various courses and webinars I have bookmarked.
Do you still think blogging is easy?! No wonder there are so many people blogging as a full-time job!