Social media is now a big part of our lives in many ways. We’re used to keeping in touch with friends and family on Facebook, and following our fave celebs on Twitter, but do you know how social media can help you to advance your career or find a new job?
Here are 8 ways how social media can help your career:
Choose the information you want people to find
This is a really important one. If you’re out partying every weekend then make sure your Facebook profile is private so potential employers can’t see your drunken photos. Recruiters will Google you as soon as they get your CV and stalk you on social media! Fill your LinkedIn profile with amazing work experience and skills, and use Twitter to tweet about your specialist subjects. Don’t use Twitter to bitch and moan unless you’re happy for everyone to see it. Think before you post!
Network with people online
Social media is all about networking. Use LinkedIn and Twitter to find influential people in your industry and interact with them. Answer their questions, ask them questions, re-tweet their posts and comment on their LinkedIn updates. Obviously who don’t want to come across as a stalker, but as they say it’s not what you know but who you know.
Brag about your achievements
LinkedIn is the perfect place to tell everyone what you’ve done and how awesome you are at it. Unlike Facebook people won’t get annoyed if you update your profile with your promotion or tell everyone about something that you have excelled at. Potential employers will be looking at your LinkedIn profile so make sure you add everything you want them to know.
Back up what’s on your CV
If your CV says you’ve done volunteer work then make sure this is included on your LinkedIn profile. If you’ve organised a big event tweet about it and share photos. Whilst CVs should be kept to 2 pages, LinkedIn can be as indepth as you like so make the most of that.
Get in touch with companies you’re interested in working for
Find companies you love on Facebook, Twitter and LinkedIn and follow them to be kept up-to-date with their latest news. Find the decision makers on LinkedIn and connect with them. If you want to know if they have any vacancies drop them a message to find out.
Get as many of your ex-bosses and managers as possible to recommend you on your LinkedIn profile. Employers may see this before they arrange an interview and so make sure they know straight away that you’re worth meeting.
Prove that you know what you’re talking about
If you are trying to show that you’re an expert in something then you need to prove it. Tweet about it, write posts on LinkedIn, share articles from industry publications. Make sure that all of your social media profiles say the same thing.
Build a following
If you are trying to show employers that you’re an expert in a subject and you’re posting about it, then there’s nothing better to show that people value your opinions than having lots of people following you to keep up to date with your posts.
I hope some of these social media tips help you with your job hunt. Good luck!